Using social media as a marketing tool

The term social media can seem daunting for a lot of people, especially when it comes down to it being part of your business strategy. A lot of people don't use it and some of those that do don't necessarily know how to use it to their full advantage.

Whether we like it or not, social media is a huge part of our life and it's here to stay. It can provide the best platform for your business if used correctly, so don't waste time and read our top tips on engaging with your customers and putting the most efficient use of your time into your social media.


I can't stress enough how important it is to have a good plan in place for your social media. Even if you can't create a full plan for the month or the week, at least have a good idea of the kinds of things you'll post in that week. Whether that be photos or previous projects, deals you have coming up, or new products that you've started to use. Having a plan in place will help your social media flow well and it means there'll always be something you can post.

Decide which platforms are right for you

Facebook is a go to for many people, and that wouldn't be wrong, but there are a whole host of social media platforms that could also be suited to your business. Do you have a lot of imagery, perhaps you work more on interiors? Then instagram could be your best bet for people looking for inspiration. Are you looking to target a fast moving audeince and looking to get involved in more conversations online, then Twitter could be very well suited. Have a think and see what other platforms you think would best benefit your business.

Get a virtual assistant

Hootsuite is an online programme which allows you to plan what will be posted on your social media channels, even better when you can use it for free. Why not try it out? This means you can plan everything that's going to be posted well in advance, so during the week when you're tied down with jobs, you know your social media presence is still there.

Check out your competitors

As simple as it sounds, checking out the kind of things that your competitors are posting could help you in the long run. You don't want to copy what anyone else is doing, but use it as a platform to start. Check out the kinds of photos they post and the tone of voice they have with their customers. It will give you a good idea of how you should approach your own page.

Share links

As much as social media is a good place for keeping things business savvy, it's also somewhere people go to unwind and have a laugh. If you see things on Facebook which link to your trade, why not share them on your business page for your customers? Whether that be funny videos of different things that happen on jobs on site, or more serious videos which will educate them. It's good to have a mix of things alongside your own posts to keep your customers engaged.

Why not try some paid advertising?

If things have been improving on your page, but you'd like to see more, then why not look at some paid advertising on your Facebook page? It's a really cost effective way of targeting your exact customer base, by setting requirements such as age, gender and location, you can be sure your ad will be seen by the correct people; meaning value for money. You can set the cost and longevity of the ad to make sure it's tailored to your exact needs and budget.

Talk to your customers

If people are commenting on photos that you post, or asking for information about a deal you might have just posted, then talk to them; reply to their comments. This puts a voice to the digital presence you have and allows the customer an easy way to make contact.

Quality over quantity

Perhaps something that often gets overlooked by businesses trying to have the largest presence on their platform, but posting less posts of a higher quality will see your page develop. People don't want to be bombarded with unnecessary posts, but if they see things with meaning then they're likely to keep following.